QR (Quick Response) Codes can be read and understood by mobile devices. Marketers have used this in billboards, magazines, web pages, and any other marketing material. QR codes can provide more information about the product or service without a sweat, and the information quickly goes to the user’s device.
They promote interaction and engagement through the mobile phone. This type of marketing strategy enables businesses to transfer information to the user. Nowadays, users are done with anything that’s slow and time-consuming. It’s all about being instant and fast, especially in the world of marketing.
Here are some ways one can use QR codes to monitor the performance of your marketing campaign properly:
1. Direct customers to a landing page/website
Scanning a QR code can lead to a signup page or any landing page/website. This removes the hassle of going through the process of accessing the website and navigating your way around the page.
Make sure that you use a unique URL matched with your QR code to measure it accurately.
2. Dial your business number
In business conferences, you’ll surely engage and interact with a crowd. If you use QR codes for your booth or station, then interested business partners can just scan the code and receive your business details such as your business contact number.
3. Send a message
The user will only receive the message once the QR code has been scanned. It can be used for sales, user support, on-request product upgrades, and opt-in SMS registration.
4. Send an email
Much like sending messages, QR codes for sending emails will help you read and monitor data for newsletters, email marketing, and your email’s performance rates.
5. Download apps
Once you’ve scanned the QR code, it will direct you to the download page of the app and start the download. Businesses have used their creativity to make their QR codes eye-catching. Apps such as Angry Birds have used QR codes for marketing. Social media apps like Snapchat have created unique QR codes for their users to add people easily.
6. View business location
If your website visitor wants to drop by your office, they can just pull out their phone and scan the QR code on your website. Instead of manually searching for the address on online maps, the QR code can give specific directions to your location.
7. Shopping and E-commerce
Probably the most popular way to use QR codes, businesses usually use it for discounts and promos. By providing a unique QR code, the consumer can also receive the receipt or menu through his phone.